5 Methods to Ensure Your Resume Gets Past Automated Tracking Systems

5 Methods to Ensure Your Resume Gets Past Automated Tracking Systems

Despite a robust job market, applicant tracking systems can screen you out of desirable positions. Here’s how to overcome them.

With over 1 million job openings in Kenya currently, many experts believe it’s the most favorable job market for African workers in decades. However, this becomes irrelevant if an automated tracking system eliminates you.

Instead of impressing a human, applicants must first impress an applicant tracking system. This software assists with interview scheduling, job postings, and other recruitment essentials. Significantly, many companies employ it to screen applicants and recommend qualified candidates to recruiting professionals. Some systems even use sophisticated artificial intelligence to assess a candidate’s likelihood of staying in the role or their potential as a team member.

This software is pervasive, with an estimated 75% of firms using some form of it. Among Fortune 500 companies, it’s virtually ubiquitous, employed by an estimated 98% of firms. “These systems aim to move you forward but also find reasons to eliminate you,” says Catherine Ndenga, a career coach at Bliss HR. Unfortunately, only about 30% of resumes manage to reach human eyes, resulting in potentially qualified candidates being rejected. That’s why experts recommend the following strategies when applying for jobs online:

1. Stick to basic formatting.

Unless applying for a graphic designer or similar role, use a simple Microsoft Word or Google Docs format. Graphics software can often confuse the system, rendering the application unreadable. Stick to plain text as well. “Graphics, tables, and pictures are quick ways to get your resume rejected,” warns Catherine.

It’s also advisable to avoid multiple columns, as many software systems struggle to interpret them correctly. For instance, if a resume has three columns, the system may only read the first column. Lastly, opt for a basic font such as Arial or Calibri, which are standard in both MS Word and Google Docs.

2. Spell out contact information.

Including a LinkedIn page in your contact information is beneficial, but it’s best to type out the full URL address instead of hyperlinking your name or the word “LinkedIn.” Hyperlinks are often disabled by automated tracking software. Relying on digital showcases of professional highlights or experiences may hinder a human recruiter’s ability to contact you.

3. Tailor the resume for the position.

Resumes for non-sales positions do not need metrics about hitting sales targets. Instead, reorder the bullet points under each previous role to highlight the most relevant experiences and metrics for the job you’re applying for. “Your resume should emphasize your most relevant skills, experience, and passion for the job you want,” advises David Ngatia, a career coach at Bliss HR.

Before applying, carefully review the job description and identify keywords that the company might prioritize. Chances are, the recruitment software will be searching for those keywords as well. Customizing your resume to include these keywords significantly improves its chances of being noticed.

4. Avoid attempting to "game" the system.

Sometimes, applicant tracking software prioritizes the frequency of specific keywords in a resume. For example, if a role requires extensive spreadsheet work, the software might search for the word “Excel.” Some candidates have tried to manipulate the system by adding the word “excel” at the bottom of their application in white font, hoping the software would recognize it while a human talent manager wouldn’t. However, most software developers have caught on to this keyword strategy and other similar tactics. “They’ll be discovered, and that won’t reflect well on you,” warns David. Instead, let your qualifications and experience speak for themselves.

5. Avoid excessive applications.

Occasionally, the desire to work for a particular organization overshadows the actual role. As a result, applicants may apply for multiple positions within the same company. However, experts caution that the recruitment software may flag these applications as spam and discard them all. It’s better to apply only for the one or two positions that genuinely interest you. If the specific role is less important, consider networking and building relationships with individuals within the organization instead of solely relying on online job applications.

Your CV serves as the gateway to your professional future. A well-crafted CV bypasses technology and the initial 5-second human scan, propelling you toward your target role. Isn’t that what a great CV is all about? Check out our CV Writing service for assistance.