How to Transition into an In-Demand Industry

Certain industries are expected to rebound and thrive amid the current crisis.

The COVID-19 pandemic has had a severe impact on various sectors, such as hospitality, travel, and full-service restaurants, leading to job losses and financial setbacks. However, the consequences of the crisis extend beyond these fields. Professionals in finance, legal, marketing, and other service industries are also experiencing layoffs, pay cuts, and furloughs as companies reduce or suspend their operations. The pandemic is projected to result in a significant job loss and an unemployment rate of over 70% in Kenya.

While uncertainties remain regarding the duration and resolution of the crisis, job seekers and working professionals should pay attention to industries that have the potential to withstand or even grow during these challenging times. By adopting a forward-thinking approach and identifying emerging opportunities, individuals can position themselves for success. Mbugua Mumbi, a career coach at Premier Recruitment, emphasizes the importance of considering industries such as healthcare, shipping and delivery, remote work, online learning, and big tech companies. The crisis has further highlighted the value of cloud computing, e-commerce, and digital tools, making these areas likely to thrive.

Nevertheless, transitioning into a hiring industry or field presents its own challenges. If you are seeking new employment, here are some key points to consider:

1. Evaluate Transferable Skills

When changing from one job to another, it is essential to identify the skills that can transfer to the new role. Examples include effective communication, project management, attention to detail, and customer focus. Assess the skills you currently possess and those required in your desired position. Identify the overlap between the two, as this will help you position yourself for the transition. Mumbi advises considering additional qualifications, such as coursework, certificate programs, or volunteer work, to fill any gaps in experience. Be realistic about the time and effort required to acquire new skills.

2. Craft Your Story

Many individuals struggle to market themselves when transitioning careers. They may continue using the same resume summary and bullet points from their previous job or find it challenging to explain their industry switch to potential employers. To address this, experts recommend reflecting your career change aspirations in your resume, cover letter, LinkedIn profile, and interview responses. Highlight success stories, the outcomes you have achieved, and any volunteer work related to the new field. When explaining why you are leaving your previous role or industry, personalize your response and convey positivity and enthusiasm. Share your genuine desire to pursue the new line of work, whether it has been a long-standing ambition or a recent revelation prompted by the current situation.

3. Leverage Networking

In a job market where the majority of positions are not publicly advertised, networking becomes paramount. This is especially true when transitioning into a different role or industry. Engaging with individuals who have experience in your desired field is the best way to learn and gather insights. Building a strong professional network can provide valuable connections and opportunities. As job availability becomes increasingly hidden, the power of networking becomes even more critical.

By carefully assessing transferable skills, crafting a compelling narrative, and leveraging networking opportunities, individuals can successfully transition into industries that show resilience and growth potential during challenging times.